Dwyane Wade is showing off what his signature sneaker can do in the Jordan 'This is Flight' ad, which displays some serious air time by the Miami Heat star.
The Jordan 'This is Flight' clip shows Wade playing an intense game on the court. A miscalculation causes the ball to be stolen and he attempts to stop the fast break. The camera cuts to a picturesque, dream-like scene in which the court is now a large ramp set up for Wade to rev up for his big takeoff; there is then a cut back to reality that shows the NBA star performing a huge block for his team.
This is one of the more refined, elegant clips from the Jordan Brand, which plays off their pitch of 'flight' on the court brilliantly.
What's Driving This Trend
- Athlete-branded Ads
- Opportunity for creating advertising campaigns featuring popular athletes and their signature products.
- Hyper-realistic Advertising
- Opportunity for creating hyper-realistic advertisements that blur the lines between reality and fantasy.
- Elevated Sports Marketing
- Opportunity for creating unique marketing campaigns that capitalize on showcasing athleticism and elevating the brand image.
Who This Affects Most
- Sports Apparel and Footwear
- Opportunity for sports apparel and footwear companies to leverage athlete endorsements and create innovative marketing campaigns.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to create unique and compelling campaigns with hyper-realistic elements.
- Media and Entertainment
- Opportunity for media and entertainment companies to incorporate elevated sports marketing into their programming for added engagement and revenue.
