Burrowing into a nook in the library and hitting the books until the wee hours of the morning can produce some remarkable results; however, none more remarkable than the ‘Law School Husslin’ music videos. Produced by students enrolled in the Western Law and Richard Ivey School of Business programs at the University of Western Ontario, these corporate thugs have something called “senior partner swagger.”
The ‘Law School Husslin’ videos were made for a talent show which raises money for charity. But after the first one, ‘MBA Forever’ went viral, the aspiring lawyers decided to up the ante. The follow-up video (above) showcases the students' talents on the microphone, and not in a courtroom. The mastermind behind the projects is Michael Lickver, a recent graduate and current employee at the national law firm Bennett Jones (and also the Canadian rep for The Jabbawockeez). Lickver was recently nominated for an award honoring his multiple ventures in law, business and entertainment.
The ‘Law School Husslin’ videos and their stars represent that in this day and age, it's more beneficial to be well versed in various ventures, rather than being good at just one.
Hustle, young man, hustle.
Why This Trend Is Growing
- Multidisciplinary Skillset
- Law students produce viral rap videos, showcasing the importance of being well-versed in various ventures.
- Non-traditional Marketing
- Talented students produce creative corporate rap videos that go viral, demonstrating the power of non-traditional marketing strategies.
- Creative Talent Utilization
- Law school students showcase their creative talents to raise money for charity, highlighting opportunities for utilizing untapped skills in new ways.
Industries Being Reshaped
- Legal Industry
- Law firm employees produce rap videos, demonstrating the potential for lawyers to branch out and develop versatile skill sets.
- Entertainment Industry
- Law students produce viral rap videos, highlighting the potential for entertainment industry opportunities outside of traditional paths.
- Education Industry
- University talent shows and student-produced content can generate attention and revenue, exemplifying opportunities for schools to utilize student talents in new ways.
