Cuddly Container Cats

The Bonsai Kitty Plush Recreates an Old Internet Meme Sensation

The Bonsai Kitty Plush, in addition to being a cuddly lovable cat toy that's been uncomfortably contorted to fit inside a clear jar, is actually a recreation of an old Internet meme. I was extremely surprised to learn this -- not so much because of it's blatant animal cruelty concerns, but more so because I had never heard of it until now.

The Bonsai Kitty Plush is essentially a PETA-friendly version of an Internet meme involving felines being stuffed into jars to take on cube-like features that would ultimately make the house companions look cuter. I think cats are fine without this modification.

Still, I have to admit that the Bonsai Kitty Plush is ludicrously adorable. The way it takes on the shape of a rectangular prism does make for some gimmicky good times.

Bonsai Kitty Plush
Creating cute and cuddly plush toys that resemble the controversial Bonsai Kitty meme presents an opportunity in the toy industry.
Peta-friendly Products
Developing animal-friendly versions of controversial Internet memes offers a disruptive innovation opportunity in the ethical consumer goods market.
Gimmicky Recreation
Recreating old Internet memes as novelty items, like the Bonsai Kitty Plush, provides an opportunity for innovation in the novelty gifts and collectibles industry.

Where This Applies

Toy Industry
The Bonsai Kitty Plush and similar controversial meme-inspired toys could disrupt the traditional toy industry by appealing to a niche market of Internet culture enthusiasts.
Ethical Consumer Goods Market
PETA-friendly versions of controversial Internet memes, such as the Bonsai Kitty Plush, have the potential to disrupt the ethical consumer goods market by offering more socially responsible alternatives.
Novelty Gifts and Collectibles Industry
Recreating old Internet memes as novel items, like the Bonsai Kitty Plush, presents an opportunity for disruption in the novelty gifts and collectibles industry by tapping into nostalgia and online culture trends.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 29%
Activity 56%
Freshness 8%

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