To promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced 'S' pen that allows for detailed drawings and sketches, the electronics brand has teamed up with some top illustrators on an interactive social media campaign called 'Create My Tweet.'
The Create My Tweet campaign, created by social media agency Jam, asks Samsung's Twitter followers to tweet @samsungmobile with artwork ideas. The participating illustrators -- Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill -- will then draw some of the suggested ideas using the Samsung Galaxy Note's design tools. These design tools and functions are highlighted in Samsung's promotional video, which has the renowned illustrators pointing out the features they love on the Samsung Galaxy Note and how they are looking forward to sketching out the tweeted ideas.
Key Themes Behind This Trend
- Interactive Social Media Campaigns
- Brands can engage with their followers by encouraging user-generated content through interactive social media campaigns.
- Crowdsourcing
- Brands can leverage the collective creativity of their followers through crowdsourcing campaigns to create buzz around a product or service.
- Smartphone/tablet Hybrid Devices
- The popularity of smartphone/tablet hybrid devices, such as the Samsung Galaxy Note, presents an opportunity for brands to showcase unique features and capabilities to potential customers.
Where This Applies
- Consumer Electronics
- Consumer electronics brands can utilize interactive social media campaigns and crowdsourcing to promote their products and engage with customers.
- Advertising and Marketing
- The growth of interactive social media campaigns and crowdsourcing presents disruptive innovation opportunities in the advertising and marketing industry to engage clients in unique ways.
- Art and Design
- Art and design industries can leverage technology and social media to reach a wider audience and promote their work through interactive campaigns and crowdsourcing.
