Vampy Blue-Lit Campaigns

Giovanni Squatriti Captures the Eva Ouxiu Spring 2012 Collection

The Eva Ouxiu Spring 2012 collection is edgy and vampy -- and expertly captured in this photo spread by photographer Giovanni Squatriti.

Photographed under a soft blue tinge, this photo shoot features models Alexa Yudina and Elena Sartison. Chinese designer Eva Ouxiu has created a retro-infused line for the upcoming spring season that seems perfect for a night out dancing with the girls. This party-perfect collection includes dance-floor numbers like a pair of vibrantly printed pants and halter and a stylish, color-blocked strapless dress. Slim black pants with side zips, a chic belted pencil skirt and plenty of haute pumps round out the looks.

The Eva Ouxiu Spring 2012 collection campaign features eye-catching makeup by Rosario Belmonte. The models' smooth locks was the work of Dora Roberti.

Edgy Fashion Collections
Opportunity to disrupt the fashion industry by creating bold and unconventional clothing lines.
Blue-lit Photography
Disruptive innovation opportunity to develop a unique style of photography characterized by a soft blue tinge.
Retro-inspired Designs
Innovation potential in creating fashion collections that draw inspiration from past eras while incorporating modern elements.

Sectors Adopting This

Fashion Industry
Potential for disruptive innovation in the fashion industry by introducing edgy and bold clothing collections.
Photography Industry
Opportunity for disruptive innovation in photography by adopting a unique blue-lit style of capturing images.
Beauty Industry
Disruptive innovation potential in the beauty industry by creating eye-catching and unconventional makeup looks for campaigns.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 31%
Freshness 8%

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