If you've been toying with the idea of trying a funky new hair hue but are afraid to permanently make the drastic change, The Kevin Murphy 'Color Bug' is the answer for coloring commitmentphobes.
The super easy-to-use innovative product is a color pad that transfers bright shades onto your tresses in simple streaks, and then allows you to instantly wash away your worries if you wake up bored with the change. Applied to dried and styled hair, it's just the extra pop to add before an evening out or on a day when you dare to drape your locks in head turning tones.
Available in pink, purple and orange, the Kevin Murphy 'Color Bug' is the perfect powdery product to keep handy in case the mood strikes to instantly kick up the cool-factor of your coif.
What Makes This Trend Stand Out
- Temporary Hair Coloring
- Opportunity to develop more temporary hair coloring products to cater to customers who are afraid of commitment.
- At-home Hair Coloring
- Creating new at-home hair coloring kits that are user-friendly and offer a variety of bold color options is a clear disruptive innovation opportunity.
- Instant Hair Transformation
- Innovating hair products that offer quick and instant hair transformations could be a worthwhile direction for beauty companies to explore.
Sectors Adopting This
- Beauty and Personal Care
- An industry that could reap the benefits of creating more innovative, user-friendly hair coloring products like Kevin Murphy's 'Color Bug'.
- Manufacturing
- Manufacturers can partner with beauty companies to aid in the production of instant hair transformation products, like powders.
- E-commerce
- The at-home hair coloring trend has a lucrative potential for the e-commerce industry as consumers are purchasing directly from the comfort of their homes.
