The Out of Print Kid's collection, which was recently released from the one-for-one business, features a breadth of your and your children's favorite literary pleasures. With printed tees featuring the likes of the contemporary classic Olivia and the renowned Wonderful Wizard of Oz, the tees follow along the company's one-for-one mission, which was previously profiled on SocialBusiness.org.
According to Out of Print, the "[p]urchase of [one] shirt sends one book to a community in need and supports children's literacy initiatives in the U.S." Designed for the little ones from ages 2 to 8, the series of soft t-shirts are printed on 100% cotton, creating a distressed and vintage-looking piece -- much like a well-loved book.
To be sold in conjunction with the holiday season, the Out of Print Kid's collection won't be shipped until the week of December 5, 2012, but is available via pre-orders.
Contact Information:
Out of Print Website
Out of Print on Twitter
Out of Print on Facebook
What's Driving This Trend
- One-for-one Business Model
- Businesses can adopt a one-for-one model to support social causes and increase sales.
- Literary Fashion
- The cross-industry collaboration of literature and fashion presents opportunities for apparel and book retailers.
- Sustainable Fashion
- Sustainability can be integrated in the fashion industry with the use of eco-friendly materials and production processes.
Who This Affects Most
- Apparel Retailers
- Apparel retailers can adopt a one-for-one model to support literacy initiatives and increase sales.
- Book Retailers
- Book retailers can collaborate with fashion brands to appeal to a wider audience and increase brand awareness.
- Eco-friendly Fashion
- Eco-friendly fashion brands can expand their product offerings by incorporating literary themes and collaborating with book retailers.
