Fans of rapper 50 Cent know they can find him "In Da Club," but soon they might be able to find his computer on "da desk."
50 Cent, whose real name is Curtis Jackson, is negotiating a branding deal with Apple Computer to create a line of computers more affordable to those in lower income brackets, Forbes reports.
The rapper, whose motto is "Get Rich or Die Tryin'," is no stranger to the benefits of branding deals, which have helped him to accumulate a relentlessly growing empire. Last year alone, Forbes says he netted $41 million through a variety of endeavors.
What Makes This Trend Stand Out
- Affordable Computing
- Partnering with influential celebrities to create affordable computing devices can be a disruptive innovation opportunity in the technology industry.
- Celebrity Branding Deals
- Brands can capitalize on the popularity of influential celebrities by striking branding deals with them, creating new market opportunities in the advertising industry.
- Income Targeted Products
- Targeting products for people in lower-income brackets can create new markets and result in significant revenue opportunities in the consumer goods industry.
Sectors Adopting This
- Technology
- Partnering with influential celebrities to create affordable computing devices can be a disruptive innovation opportunity in the technology industry.
- Advertising
- Brands can capitalize on the popularity of influential celebrities by striking branding deals with them, creating new market opportunities in the advertising industry.
- Consumer Goods
- Targeting products for people in lower-income brackets can create new markets and result in significant revenue opportunities in the consumer goods industry.
