The Leo Burnett 'Best Fries on the Planet' campaign for MOCNI (McDonald’s Owners of Chicago and Northwest Indiana) is a campaign to promote the widely held belief that McDonald’s french fries are the best fries on the planet.
This commercial is one aspect of the campaign. It features a young boy fishing patiently with his grandpa. The boy then decides that a fry on the end of his rod will be enough to catch the big one, and as he casts the line into the water, a slew of people come rushing in. Those on bikes, businessmen and everyone in between all seem to be drawn to the sweet-smelling taste of McDonald's fries.
The Leo Burnett 'Best Fries on the Planet' campaign has received very positive reviews in publications and the Twitter-sphere.
Credits
Global CCO: Mark Tutssel
CCO: Susan Credle
ECD: John Montgomery
CDS: Avery Gross, Brian Shembeda
CW: Rene Delgado
AD: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes
Key Themes Behind This Trend
- Food Marketing Campaigns
- Opportunities to create viral and creative campaigns that showcase a food brand's unique qualities.
- Nostalgic Advertising
- Brands can tap into consumers' nostalgia by creating emotional connections in their advertisements.
- Humorous Marketing
- There is an opportunity for brands to create entertaining and shareable ads that generate positive feedback from consumers.
Where This Applies
- Fast Food
- Fast food chains could utilize creative and attention-grabbing advertising to differentiate themselves from competitors.
- Advertising
- Marketing agencies could specialize in creating campaigns that have viral potential or evoke a sense of nostalgia.
- Digital Marketing
- Marketers could explore the potential of humorous and nostalgic campaigns in the digital sphere through social media and video platforms.
