The highly anticipated Versace for H&M collection will soon hit stores (Nov. 17) and to promote it -- not that we fashionistas could forget -- the fashion label has revealed an interesting Versace for H&M video.
The commercial stars models Lindsey Wixson and Daphne Groeneveld (who also appeared in the Versace for H&M print ads) living in what seems to be a creepy dollhouse controlled by the designer Donatella Versace herself. In this commercial directed by Jonas Akerlund, both models act as marionettes and dolls. In one scene Groeneveld is shown creating clones of herself and then runs up a staircase, only to be picked up by a shadowed hand, which is the hand of Donatella Versace.
Although a touch creepy, the Versace for H&M video offers a fun way to look at the all of fabulous and fashionable pieces soon to be on offer.
What Makes This Trend Stand Out
- Fashion Marketing Videos
- Opportunity to create unique and engaging fashion marketing videos that captivate audiences.
- Model as Marionettes
- Potential to incorporate marionette-like models in fashion campaigns for a unique and intriguing visual impact.
- Cloning Fashion
- Possibility of exploring the concept of cloning in fashion advertisements for a futuristic and edgy approach.
Sectors Adopting This
- Fashion
- Fashion industry can leverage innovative marketing videos and unique visuals to grab attention and create buzz.
- Advertising
- Opportunities for advertising agencies to push boundaries and design unconventional campaigns using marionettes and cloning concepts.
- Retail
- Retailers can experiment with new ways to advertise and promote their fashion collections using disruptive and attention-grabbing videos.
