A couple of years ago, consumers had the pleasure of bidding on a few charitable Cabbage Patch dolls, including one of Sarah Palin, on eBay and now they have the chance to bid on the Steven Tyler Cabbage Patch doll.
The Steven Tyler Cabbage Patch doll, which is dressed in tight white jeans, a printed tee and adorned with beaded accessories, also comes with a mic stand with Tyler’s signature scarf tied to it, says Ecorazzi.
In addition to Steven Tyler, several other celebrities have participated in recreating themselves into Cabbage Patch dolls, including Al Roker, Katherine Heigl and Raven-Symoné (yes, she of the show ‘That’s So Raven’). This initiative is a join effort between the celebrities, JAKKS Pacific and Cabbage Patch Kids to raise funds for the Children’s Action Network (CAN), which is an American adoption organization that helps foster-care children (of which there are 107,000 in the United States) find homes. Currently, the dolls are available on auction on eBay.
What's Driving This Trend
- Charity Dolls
- Creating charitable versions of toys and dolls based on celebrities has become a popular trend to raise funds for various charities and organizations
- Celebrity Collaborations
- Collaborating with celebrities to design merchandise or products has become an effective way to generate buzz and increase sales
- Fundraising Through Auctions
- Using online auctions to fundraise for charities and non-profit organizations has become a common tactic in the philanthropic world
Who This Affects Most
- Toy Manufacturing
- Toy manufacturers can partner with celebrities and charities to create limited-edition dolls or toys that can be sold to raise money for good causes
- Celebrity Branding
- Celebrity branding agencies can work with celebrities to find unique ways to collaborate with brands and organizations for charitable initiatives
- Cause Marketing
- Companies that specialize in cause-related marketing can use auctions and celebrity collaborations to increase awareness and funds for various social causes.
