The Wildfox Fall 2011 Kids' Campaign presents fun clothes for children everywhere.
The fun, creative brand with edge have released a Fall 2011 lookbook that combines serious style with whimsical illustrations. The photography and illustrations by Emily Faulstich are portraits with a vibrant child-like theme. The sophisticated and fashion-forward children’s apparel is combined with cute cartoon illustrations of animals. These illustrations are juxtaposed with models in photographs, making the images distinctive and memorable. A pose of a young girl holding a coffee cup and a newspaper add humor to the campaign. Though sophisticated, the styling of the shoot features kids being kids, and is not an attempt to age the young models. The Wildfox Fall 2011 Kids' Campaign proves that young children and their parents are target consumers seeking sophisticated styles with fun and innovative branding.
Image Credit: Wildfox Couture
Why This Trend Is Growing
- Whimsical Fashion Campaigns
- Brands can utilize creative illustrations and playful themes to differentiate their fashion campaigns and target a younger audience.
- Fashion-forward Children's Clothing
- There is a growing trend for parents to seek fashionable clothing options for their children, presenting an opportunity for the children's apparel industry to offer sophisticated and stylish choices.
- Combining Humor and Sophistication in Advertising
- Incorporating playful elements into sophisticated advertising campaigns can create a memorable and attention-grabbing message for target consumers.
Industries Being Reshaped
- Children's Fashion
- The children's apparel industry can differentiate themselves by offering fashionable and sophisticated clothing options for young consumers and their parents.
- Illustration and Design
- Creative illustrators and designers can collaborate with fashion brands to create memorable and playful ads that appeal to a younger audience.
- Advertising and Marketing
- Marketing and advertising agencies can utilize a combination of humor and sophistication in their campaigns to differentiate their message and stand out in crowded markets.
