Mark Your Territory sounds at first like a really silly concept, but the critic will quickly discover the depth of thought that went into Andrew Quitmeyer's invention.
Essentially, you begin with a set of "enhanced business cards" marked with your name and a QR code, coated in silver. With a spike on one side of the paper it can be wedged into the dirt or else stuck to a wall with the help of an adhesive backing.
You are instructed to connect the marker to your smartphone before you proceed to pee on it. The detector confirms your identity and through a special MYT app it authenticates your position and checks you into Foursquare. Mark Your Territory merges the physical and virtual words. Check it out and you'll uncover even more unexpected features.
What's Driving This Trend
- Smartphone-enabled Check-ins
- Mark Your Territory's use of a smartphone app to authenticate identity and check in to Foursquare presents opportunities for other businesses to innovate in the realm of location-based services.
- QR Code-enabled Business Cards
- The enhanced business cards used by Mark Your Territory could be a disruptive innovation opportunity for industries such as marketing and advertising.
- Integration of Physical and Virtual Worlds
- Mark Your Territory's merging of the physical and virtual worlds presents opportunities for disruptive innovation in fields such as augmented reality and experiential marketing.
Who This Affects Most
- Marketing and Advertising
- Mark Your Territory's use of enhanced business cards presents an opportunity for disruption in these industries.
- Location-based Services
- Mark Your Territory's smartphone-enabled check-ins and integration with Foursquare presents an opportunity for disruptive innovation in this industry.
- Technology and Apps
- Mark Your Territory's use of a smartphone app for authentication and check-ins could inspire innovation in this industry.
