The top models of the fashion world today are great and edgy, but the Harper’s Bazaar UK December 2011 cover pays homage to the original supermodels who paved the way for this generation of cat-walkers. Yasmin Le Bon, Helena Christensen, Cindy Crawford, Naomi Campbell and Eva Herzigova reunite on the holiday issue of Harper’s Bazaar UK, dressed in head-to-toe black Dolce & Gabbana, and appearing as gorgeous as ever.
Bazaar’s editor Lucy Yeomans recruited the supermodel cover girls as part of a project after they were cast in a video for a Duran Duran single named ‘Girl Panic’ earlier this summer. It seems that the world’s top models actually work well together, despite popular belief.
The Harper’s Bazaar UK December 2011 cover is truly iconic and will surely go down in magazine cover history.
What Makes This Trend Stand Out
- Supermodel Revival
- There is an opportunity for fashion brands to capitalize on the nostalgia trend of the 90s supermodels by incorporating them into their campaigns and collections.
- Collaboration Marketing
- Brands can leverage the power of collaboration marketing by tapping into iconic culture moments, such as bringing back the original top models to collaborate on a project.
- Magazine Cover Reboots
- There is an opportunity for publishers to revive iconic magazine covers by bringing back original models and creatives, creating buzz and excitement for readers.
Sectors Adopting This
- Fashion
- The fashion industry can embrace the nostalgia trend of the 90s supermodels by incorporating them into collections and campaigns.
- Marketing
- There is an opportunity for marketers to leverage collaborations with iconic cultural figures to create engaging and memorable campaigns.
- Publishing
- Publishers can revive interest in their publications by bringing back iconic models and creatives for magazine covers, generating buzz and increasing readership.
