In a market full of colors and appealing branding designs for children and teenagers, the STABILO EASYergonomics packaging is a fun and handy artistic creation to stand out in a highly competitive market. Consisting of a box sporting an eye-catching and clever look, this new design is looking to attract the attention of the younger crowd.
Launched on the European market, the product packaging was developed by the Germany design group called Burgopak. In order to fuel the interest of young consumers, Burgopak created a squared box that contains inside the shape of a cartoon 3D x-ray hand. Each finger carries a different element of the set: a pen, a pencil or an eraser. The hand is a symbol of creativity, work and dedication, which are concepts of STABILO's identity.
Made of cartonboard, the STABILO EASYergonomics packaging is user-friendly and ergonomic, a complete set of art and bright branding.
What's Driving This Trend
- Fun Packaging Design
- There is an opportunity for brands to stand out in a crowded market by creating playful and engaging packaging designs that appeal to younger consumers.
- Ergonomic Art Supplies
- A trend is emerging for art supplies that are not only colorful and fun, but also designed to be comfortable and easy to use, especially for younger artists.
- Interactive Packaging
- The use of interactive packaging can help brands create a more engaging experience for consumers, such as packaging that doubles as a toy or game.
Who This Affects Most
- Art Supplies
- Art supply companies could explore the opportunity to create ergonomic and fun products that are designed to appeal to younger artists.
- Consumer Goods
- Consumer goods companies can differentiate themselves by developing innovative and playful packaging designs that capture the attention of younger consumers.
- Toy and Game Industry
- The toy and game industry could develop products that integrate with packaging to create an interactive and fun experience for children.
