This is a common position to be in, all dressed up in sports gear but too lazy to actually put it to good use, just like Anais Pouliot displays in the Twin Magazine 'Anais Anais' editorial.
The Canadian model lounges around in front of the lens for photographer Lachlan Bailey in Nike sneakers and somehow makes them look like couture kicks. The small amount of clothing Pouliot shows off is a compilation including designer pieces by Theyskens' Theory, Hakaan and Alexander McQueen, as she alternates looking like she's ready to hit the town for either martinis or a tennis match.
The Twin Magazine 'Anais Anais' shoot is sporty-chic and will either inspire you to get sweaty or get some much needed sleep!
What Makes This Trend Stand Out
- Athleisure Fashion
- Opportunities for designing sportswear that can be worn as fashion pieces for lounging around and running errands.
- Luxury Sportswear
- Luxury fashion brands can venture into the sportswear industry, creating high-end, fashionable athletic wear.
- Workout Motivation Apps
- Developing mobile applications that inspire and motivate users to exercise.
Sectors Adopting This
- Fashion
- Fashion brands can explore opportunities in creating comfortable and stylish active wear for casual use.
- Sports Retail
- Retailers can provide a wider range of fashion-focused athletic wear to cater to the growing demand for athleisure clothing.
- Mobile App Development
- Opportunities for software developers and entrepreneurs to create innovative apps that can motivate and inspire people to exercise.
