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iPod + Jamón (Ham) = iJAM

Check out the latest viral hit with an Spanish flavour. Everything started as a Christmas present from a well known creative agency but thanks to their creativity, the viral has got very popular. When this agency had to decide what to give as their Christmas present to their clients, they did not what to choose between an iPod or a Jamón (dry- cured ham). Therefore, they came out with the iJam!

Product line extensions are the greatest: featuring an iLom (Spanish spice sausage, lomo), iFua (a tin of foie gras) or the iJam nano that responds to already sliced jam. Love the accessories and all the history around it, translating iPod executional properties to the less sexy product (when visually talking) of the whole world: dry- cured ham.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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