Blush Benefit Rides

The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe

There's something about an ultra-luxury automobile dipped in a cotton candy color like the 'Passion Pink' 2012 Bentley GT that just makes you weak in the girly knees if you're into totally feminine transportation.

The coupe was a concept created by Symbolic Motor Car Company based out of La Jolla, California with sale proceeds going to the Susan G Komen Foundation to help fight breast cancer. The Bentley will make its debut in the foundation's yearly parade and then will be up for glamorous grabs in all its blush-hued glory.

It does seem like the 'Passion Pink' 2012 Bentley GT would be the type purchased for, or by, a wealthy woman looking to rock a rosy-colored roadster, but because this is a charitable chariot, it is also appropriate for even the most masculine -- real men drive pink.

Luxury Charitable Cars
Luxury car companies can create charitable editions of their cars to attract buyers who are interested in supporting a good cause.
Feminine Transportation
Luxury car companies can capitalize on the demand for feminine transportation by creating cars that cater to women's tastes.
Charitable Collaborations
Companies can partner with charities to create special editions of their products, attracting customers who want to support a cause.

Where This Applies

Luxury Car Manufacturing
Luxury car companies can create special editions of their cars, donating a portion of profits to a charity of their choice.
Breast Cancer Awareness
Charitable organizations like the Susan G Komen Foundation can partner with companies to create products that raise money for breast cancer research.
Feminine Product Design
Companies can focus on designing products that cater to women's tastes and preferences.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 60%
Freshness 8%

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