With a message that reads, "You can turn any car into a convertible. Tailgating a truck can turn any car into a convertible," this Colorado State Patrol ad is designed for impact in order to make drivers more aware of the dangers of tailgating.
The 48-foot long Colorado State Patrol ad is 14-feet tall and features a panel section that looks like it was rolled back with a sardine can key. Bill Kinsey created the 3-D ripped-metal effect for Denver-based agency Amélie Company. Ultimately, it proves that shock value doesn't have to be gruesome to be effective. Bold statements raise awareness with leveraged efficacy when those statements are delivered to the public via large formats such as billboards or building wrappers like the Colorado State Patrol ad.
Why This Trend Is Growing
- Large-format Advertisements
- Opportunity for businesses to create bold and impactful advertisements on billboards or building wrappers.
- 3-D Visual Effects
- Potential for innovative visual effects to grab attention and raise awareness in advertising campaigns.
- Shock-value Advertising
- Disruptive opportunity to use bold statements and unconventional methods to effectively communicate messages.
Industries Being Reshaped
- Advertising
- Innovative advertising agencies can explore new ways to create impactful campaigns using large-format and 3-D effects.
- Automotive
- Car manufacturers and safety organizations can leverage shock-value advertising to raise awareness about dangerous driving behaviors.
- Outdoor Media
- Companies in the outdoor media industry can offer large-format advertising solutions to businesses looking to make a strong impact with their campaigns.
