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Chinese Food-Inspired Boxes

The Hot Dang Branding Design is a Packaging Full of Surprises

— October 18, 2011 — Lifestyle
There are always new ways to attract costumers by adding cool colors and funky designs like the ones found on the Hot Dang burgers. These cute, white boxes designed by Make & Matter are adorned with a bold label that includes all the magnificent qualities of the product and a little story about the cooking process. This fresh approach to burgers is a useful idea to highlight the healthy and natural ingredients of the veggie patties.

In addition to promoting healthy food, this packaging is fun and casual, calling the attention of more costumers. All the reasons why the costumer should enjoy the burger are highlighted in graphic typography. The flavor of the patty is indicated with a strip of color different than the one of the box. This branding style is certainly pretty and entertaining.

With fashionable hues like yellow, black, pink, green and baby blue, the Hot Dang branding design is a healthy box that will keep you satisfied.
Trend Themes
1. Bold Label Packaging - Creating bold and visually engaging label designs on packaging for food products can attract more customers and improve brand recognition.
2. Storytelling Packaging - Incorporating a brief story about a food product and its ingredients on its packaging can highlight its unique qualities and differentiate it from competitors.
3. Color-coded Packaging - Using different colors on food packaging to differentiate between different flavors, ingredients or product qualities can make the product stand out and improve consumer experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can benefit from implementing creative packaging designs to attract and retain customers and differentiate their products from competitors.
2. Graphic Design - Graphic design firms can specialize in creating unique and visually engaging packaging designs for food and beverage companies to help improve brand recognition and consumer appeal.
3. Health and Wellness - Health and wellness companies can benefit from incorporating healthy and natural ingredient messaging on packaging designs for food products, while also using visually engaging designs to attract and retain customers.
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