The movie Nacho Libre starring Jack Black definitely help to put the Mexican wrestling culture in the spotlight, which is why there is an visible increase in lucha libre innovations. These macho icons covered in flashy spandex were one time Mexico's favorite heroes, and for this reason have been a part of marketing tendencies, fashion, arts and design, culminating in a celebration of history and culture.
From beer branding to notepads, these fiery characters give an interesting twist to products. Because these fighters wear colorful suits with fun prints, these elements can be transferable to any object to make it more appealing. In order to target Latino audience, especially a masculine one, which is visibly acquiring importance in the US and the world, this wrestling theme is entertaining and daring; it also invokes humor and irony.
Get your bets ready because this gallery of lucha libre innovations are about to take over the fighting ring.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
