The New Quesada Ad Campaign Appeals to "Real Mexicans"

By: Marissa Liu - Published: May 12, 2010 • References: quesada & adsoftheworld
The new Quesada ad campaign aims to end the idea that authentic Mexican food is limited to Tex-Mex and chips and salsa. With the tagline "Real Mexicans know where to get real Mexican," the new campaign features various Mexican iconography, including a family of masked wrestlers and a skeleton sitting at a table (representing the Day of The Dead).

I have never eaten at a Quesada so I really have no idea how authentic their cuisine is. Toronto's BBDO advertising agency came up with the new Quesada ad campaign--it remains to be seen how many "real Mexicans" it actually attracts. Stats for Masked Wrestling Families Trending: Older & Average
Research: 6,981 clicks in 315 w
Interest: 4 minutes
Concept: Quesada Ad Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: lucha loco, uncomfortably hot ad campaigns, and cigar-smoking cowgirls.