Sex meets sci-fi meets badass bikers in the strangely sensual Colab Timba Smits eyewear campaign. Colab, the designer Australian eyewear label, has infused its latest summer campaign with some not-so-subtle sexual innuendo to create a steamy and enticing photo series.
Lensed by photographer Jake Terrey, the artful campaign blends "lipsticked mouths, stretched out feline poses and strategically placed sunglasses" as a platform for drawing in customers, says LifeLounge. The decision to collaborate with graphic designer Timba Smits is a part of a greater pattern from the brand which involves collaborating with both emerging and established edgy artists who are considered hip.
The unusual campaign takes aesthetic risks with the story line, marrying retro designs with futuristic, sci-fi images. What's more is the unlikely setting of the shoot, which took place in a motorcycle studio and even used one of the bikes as a primary accessory.
Why This Trend Is Growing
- Sci-fi Fashion
- The Colab Timba Smits eyewear campaign features a unique marriage between sci-fi and retro fashion.
- Sensual Advertising
- The use of sexual innuendo and provocative poses to advertise eyewear is a trend in the industry.
- Collaboration with Edgy Artists
- Colab's collaboration with graphic designer Timba Smits follows a trend of working with established and emerging artists who are considered hip.
Industries Being Reshaped
- Eyewear
- The Colab Timba Smits campaign showcases a unique approach to advertising eyewear with a focus on fashion and aesthetic risks.
- Fashion
- The combination of sci-fi and retro fashion is a trend in the industry, as seen in the Colab Timba Smits campaign.
- Advertising
- The trend of using sexual innuendo and provocative poses to advertise products is seen in the Colab Timba Smits campaign.
