Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Heartbreaking Anti-Child Abuse Ads

The Banned Ogilvy Dublin PSA is Hard to Watch

— September 29, 2011 — Life-Stages
When it comes to getting the message across about child abuse, the newly banned Ogilvy Dublin PSA for the Irish Society for the Prevention of Cruelty to Children does not mess around. The spot, which is only 40 seconds long, shows a little boy being struck repeatedly by an adult, as he delivers a moving speech called "I Can't Wait Until I Grow Up."

I'd be lying if I said this heartwrenching anti-abuse ad didn't bring a tear to my eye, but the graphic nature and realism of the video isn't what got it banned from the Irish media. Ireland's Advertising Standards Authority pulled the ad after claims that the PSA was sexist, because it only shows an adult male abusing the boy.

Whether you agree with the ASA's argument or not, the realism of the banned Ogilvy Dublin PSA makes it extremely powerful and addresses the important issue in a way not seen before.
Trend Themes
1. Realism in PSA - There is an opportunity for disruptive innovation in creating powerful and realistic PSAs that effectively address important issues.
2. Controversial Advertising - Disruptive innovation can be harnessed by pushing boundaries and creating controversial ads that spark conversation and raise awareness.
3. Gender Representation in Psas - There is potential for disruptive innovation in developing PSAs that effectively represent gender issues and avoid claims of sexism.
Industry Implications
1. Advertising - The advertising industry can embrace disruptive innovation by pushing boundaries and creating powerful and controversial ads that address important social issues.
2. Child Protection Organizations - Disruptive innovation in child protection organizations can involve the creation of realistic and emotionally impactful PSAs to raise awareness and tackle the issue effectively.
3. Gender Equality Advocacy - Disruptive innovation opportunities in the gender equality advocacy industry lie in developing PSAs that accurately represent gender issues and promote inclusivity.
5.6
Score
Popularity
Activity
Freshness