Cross the worlds of soft drinks, arcade and graffiti art, and you’ll get the ‘Space Invaders' VS 'Space Invader’ Coke can by Canadian graphic designer Erin McGuire.
For those who are unfamiliar with Invader the artist, he’s a French designer who’s famous for plastering tiles with images from Space Invaders, the 80s arcade game. McGuire has decided to pay homage to him and the retro game by embedding his designs onto Coke cans. The ‘Space Invaders’ VS ‘Space Invader’ design repackages the soft drink into a retro, pixelated form. Through this design, the can is invaded by the miniature aliens from the game, and even the Coca-Cola text has been given an 8-bit treatment. McGuire has even incorporated the score into the design!
What Makes This Trend Stand Out
- Retro-inspired Packaging
- Opportunity for brands to repackaging their products with retro-inspired designs, connecting with nostalgia-loving consumers.
- Collaborative Branding
- Brands partnering with artists or influencers to create unique and eye-catching packaging, engaging consumers through creative collaborations.
- Gamification of Packaging
- Integrating elements of video games or popular gaming culture into product packaging to create interactive and engaging experiences for consumers.
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to differentiate their products through unique and nostalgic packaging designs, attracting consumers who appreciate retro aesthetics.
- Graphic Design Industry
- Collaborative projects between brands and graphic designers to create visually appealing packaging that stands out on store shelves and captivates consumers.
- Art Industry
- Artists and creative professionals can explore opportunities to collaborate with brands in designing unique packaging that showcases their artistic style and attracts consumer attention.
