Getting food stuck between your teeth is embarrassing and a little gross -- even more so when you finally find out about it. These Oral-B Dental Floss ads exaggerate the impact delivered by these leftover morsels by magnifying, personifying and placing them in these people's presence well after the consumption of their meals.
The two prints by the Publicis advertising agency of New York are targeted predominantly at businesspeople. The first pictures a man in a hotel pool, confronted with an extra large ear of corn that's wearing a swimsuit. In the second example, a woman waits in an office reception area across from a necktie-wearing piece of meat. These Oral-B Dental Floss ads demonstrate that something so small can too often command an obvious presence, to the affected individual, the one facing him or both.
What's Driving This Trend
- Exaggerated Food Ads
- Using food as exaggerated characters to highlight the need for flossing creates an opportunity for disruptive advertising campaigns.
- Targeted Dental Floss Ads
- Creating dental floss ads targeted specifically at business people presents a growth opportunity for the oral care industry.
- Humorous Hygiene Ads
- Using humor to promote oral hygiene products can be a disruptive approach in the advertising industry.
Who This Affects Most
- Advertising Industry
- Using exaggerated food ads for dental floss products can disrupt the advertising industry and create a new standard for humor and marketing.
- Oral Care Industry
- Creating targeted dental floss ads for businesspeople can disrupt the oral care industry and increase sales for specific demographics.
- Humor Industry
- Using humorous ads for promoting oral hygiene products presents a growth opportunity for the humor and advertising industries.
