It would help to know Danish to be able to appreciate the clarity of Wunderwasser packaging and the message behind it, so it's best to begin its analysis with a quick translation. Because the name of the product, Wonder Water, is written vertically in a fluid grey typeface, it seems that the brightly colored lines below it are meant to capture most of the attention.
"150 liters of water for charity," is the big statement on each plastic bottle, rendered in a different neon tint depending on the flavor of the drink. The half liter canteens contain either plain water, carbonated water or carbonated water with lime, offering a selection for every taste and hence a more profitable project.
Transparency is key to the identity design behind the Iskilde beverage, asserting the wholesome intentions of the international undertaking on Wunderwasser packaging, in the form of donated H2O for those who need it most.
Contact Information
Wunderwasser website
Wunderwasser on Facebook
What's Driving This Trend
- Charitable Branding
- Companies can incorporate a giving-back strategy into their marketing campaigns to increase customer loyalty and engagement.
- Transparent Identity Design
- Brands can instill trust and authenticity by showcasing their values and ethical practices through packaging and marketing materials.
- Multi-product Philanthropy
- Creating a range of products that support a charitable cause can increase sales and create a stronger brand message of social responsibility.
Who This Affects Most
- Beverage
- Beverage companies can differentiate themselves from competitors by offering philanthropic product lines and transparent branding.
- Marketing and Advertising
- Marketing agencies can help brands develop philanthropic campaigns that resonate with consumers and increase brand loyalty.
- Non-profit
- Non-profit organizations can leverage philanthropic partnerships with brands to increase awareness and fundraising efforts for their cause.
