Lanvin designer Alber Elbaz never ceases to amaze me with his advertising campaigns, and this season is no exception; the Lanvin Fall 2011 campaign is just as quirky and fun as ever. Models Karen Elson and Raquel Zimmermann and the designer himself, Alber Elbaz, are featured in the one minute long video dancing to singer Pitbull's track, "I Know You Want Me."
Shot by famed fashion and celebrity photographer, Steven Meisel, the Lanvin Fall 2011 campaign features some hilariously awkward choreographed dance moves while the models show off some of the most stunning and lady like silhouettes and pieces of the fall season.
Complete with elbow-length evening gloves and bow ties for the guys, my only concern is that the models didn't break a sweat filming the Lanvin Fall 2011 campaign video. It would be a shame to ruin such impeccable clothing, especially for the sake of some stiff dance moves.
Why This Trend Is Growing
- Quirky Advertising Campaigns
- Opportunity for brands to create unique and entertaining campaigns that capture audience attention through humor and unconventional aesthetics.
- Fashion Choreography
- Potential for designers to incorporate choreographed dance routines into fashion shows and promotional videos, adding an element of entertainment and visual interest to the presentation.
- Interactive Fashion Videos
- Chance for fashion brands to create interactive videos that allow viewers to engage with the content, such as controlling the models' dance moves or trying on virtual clothing.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage quirky campaigns and choreographed dance routines to enhance brand image and engage with their target audience in a memorable way.
- Marketing and Advertising
- Marketing and advertising agencies can explore the use of humor and unconventional aesthetics in campaigns to differentiate their client's brands and make a lasting impact on consumers.
- Entertainment
- Entertainment companies can collaborate with fashion brands to create interactive videos that combine fashion and music, providing an engaging and customizable experience for viewers.
