Look closely at these Brandversations posters. Otherwise, its genius may be lost in the fold as you realize the slogans in each poster actually represents a rival company. For clarification, you may peer closely at each poster to uncover tiny logos of the rival companies being used to assemble the much larger logos.
Brandversations, which is a jumbling of the two words "brand" and "conversation", is a project by Stefan Asafti, who wished to demonstrate how competing brands have helped to build the identity of their respective rivals through marketing discourse. It's actually quite interest to see competing companies playing verbal tennis with one another amidst the stadium that is the consumer market.
Implications - Consumers are now gravitating towards products which engage them on a cognitive level in direct response to mind-numbing and often condescending entertainment found in mainstream North American media. Corporations that are able to satiate consumer desire for intellectual content will garner much more customer loyalty than companies that choose not to engage the public in such a way.
What's Driving This Trend
- Consumer Engagement Through Intellectual Content
- Corporations that are able to satiate consumer desire for intellectual content will garner much more customer loyalty than companies that choose not to engage the public in such a way.
- Competing Brands' Discourse
- The project Brandversations demonstrates how competing brands have helped to build the identity of their respective rivals through marketing discourse.
- Cognitive Marketing
- Consumers are gravitating towards products that engage them on a cognitive level, looking for intellectual content as an alternative to mainstream media's mind-numbing and condescending entertainment.
Who This Affects Most
- Advertising and Marketing
- By exploring competing brands' discourse, advertising and marketing agencies can find innovative ways to create engaging campaigns that build upon the identity of their clients while acknowledging their rivals.
- Graphic Design
- The Brandversations project showcases the use of logos and slogans to create visually compelling posters, presenting new opportunities for graphic designers to explore the concept of brand discourse through their work.
- Media and Entertainment
- The rise of cognitive marketing presents an opportunity for media and entertainment companies to develop intellectual content that engages their audience in a more meaningful way, capitalizing on the consumer desire for intellectual stimulation.
