Pop King Pooch Collars

Dogma London Uses Elvis' Famous Face on Their Dog Identifiers

Elvis is similar to the band KISS in that his face has pretty much adorned every product imaginable, but Dogma London may be the first company to feature the King of Rock and Roll as a dog collar.

Aptly named the 'Hound Dog,' Dogma London's Elvis dog collar lets dog owners express their undying enthusiasm for the Memphis native as they walk their favorite household companions down their local streets.

Dogma London also features an eclectic collection of vibrant dog collars on their website to satisfy all dog owners' canine-identification needs.

Implications - Consumers want to adorn all their possessions, whether it be inanimate or living, with products that demonstrate their unique interests. Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.

Adorned Products
Corporations may consider making products with design elements that are referential popular interests in order to garner consumer business.
Vibrant Dog Collars
There is a market for vibrant dog collars that allow dog owners to express their unique interests.
Canine-identification
Consumers want dog collars that allow them to identify their canines in a unique and stylish way.

Who This Affects Most

Pet Accessories
The pet accessories industry can capitalize on the trend of offering dog collars that feature design elements based on popular interests.
Fashion
The fashion industry can explore the opportunity of creating trendy and vibrant dog collars that align with consumer's unique interests.
Retail
The retail industry can benefit from offering a wide variety of dog collars that help pet owners express their individuality and interests.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 18%
Activity 8%
Freshness 8%

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