CELINE Channels Hedi Slimane's Dog for a New Pet Accessories Launch
Kanesa David — May 17, 2022 — Lifestyle
CELINE has unveiled its first collection of saddlery and dog accessories, inspired by CELINE’s artistic director Hedi Slimane’s dog, Elvis. Leather collars and leashes are available in black and brown for easy pairing. Luxe leather drinking bowls are both stylish and efficient for keeping your furry friend hydrated. The brand’s signature calfskin material and Triomphe Canvas return to round out the collection with purses.
Accompanying Slimane’s dog in the campaign is BLACKPINK’s Lisa, who is CELINE’s brand ambassador. Lisa was seen at CELINE’s last launch for Fall/Winter 2022 alongside Kaia Gerber, so it makes sense that she is the face of the fashion house’s newest release. The collection of dog accessories will be available for purchase on CELINE’s website and at its London retail location in June.
Image Credit: CELINE
Accompanying Slimane’s dog in the campaign is BLACKPINK’s Lisa, who is CELINE’s brand ambassador. Lisa was seen at CELINE’s last launch for Fall/Winter 2022 alongside Kaia Gerber, so it makes sense that she is the face of the fashion house’s newest release. The collection of dog accessories will be available for purchase on CELINE’s website and at its London retail location in June.
Image Credit: CELINE
Trend Themes
1. Luxury Pet Accessories - The trend of luxury pet accessories is growing rapidly, with high-end brands like CELINE launching collections for furry friends.
2. Celebrity Pet Endorsements - More brands are partnering with celebrity pet owners to promote their collections, as seen with CELINE's campaign featuring BLACKPINK's Lisa and Hedi Slimane's dog, Elvis.
3. Sustainable Pet Products - The demand for sustainable and eco-friendly materials in pet accessories is increasing, presenting an opportunity for brands to innovate and offer eco-friendly options.
Industry Implications
1. Fashion - High-end fashion brands, such as CELINE, are expanding their offerings to include luxury pet accessories, tapping into a new market.
2. Pet Products - The pet product industry is experiencing a surge in demand for high-end pet accessories, with consumers willing to pay a premium for quality and style.
3. Sustainability - The sustainability industry presents an opportunity for pet product brands to innovate and offer eco-friendly options, catering to the growing demand for ethical and sustainable products.
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