The 'New York Writes Itself' project was born from observing the diversity of people in New York City and a desire to find a way to communicate their collective story. The project is asking New Yorkers to go to the website and submit their tidbits that will be included in the story.
What I particularly like about 'New York Writes Itself' is that it is a collective effort to tell the tale of a city. What's more, it appears to be phenomenal way to tell the many stories that run through the veins and soul of the Big Apple.
Implications - Crowdsourcing initiatives are a remarkable way to get consumers actively involved. The 'New York Writes Itself' project taps into this idea and has the potential to go viral as a result. Companies should use this as a template for future marketing initiatives.
Key Themes Behind This Trend
- Crowdsourcing
- The success of the 'New York Writes Itself' project demonstrates the power of crowdsourcing in engaging consumers and generating content.
- Collective Storytelling
- 'New York Writes Itself' showcases the growing trend of collective storytelling, allowing diverse individuals to contribute and shape a city's narrative.
- Viral Marketing
- The potential for the 'New York Writes Itself' project to go viral highlights the effectiveness of utilizing unique and engaging initiatives to capture consumer attention.
Where This Applies
- Marketing
- The success of the 'New York Writes Itself' project in engaging consumers through crowdsourcing provides marketing professionals with an opportunity to explore innovative campaigns.
- Publishing
- 'New York Writes Itself' demonstrates a disruptive approach to storytelling, presenting an opportunity for the publishing industry to explore new narrative models.
- Tourism
- The 'New York Writes Itself' project showcases the potential to create immersive and authentic experiences for tourists by incorporating crowdsourced narratives into city exploration.
