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Sci-Fi Character Retrofications

Serial Wars Casts Star Wars Heroes in New Universe

— August 10, 2011 — Life-Stages
If you're a fan of the old Flash Gordon serials from the 40s as well as Star Wars, be prepared to have your socks knocked off with these Serial Wars figurines. The collection by the talented Sillof takes all of your favorite iconic Star Wars characters and reinterprets them into what you'd probably see in an episode of Buck Rogers.

Serial Wars features recreated versions of R2-D2, C-3PO, Stormtroopers, Darth Vader, Han Solo, Chewbacca, Princess Leia, Obi Wan Kenobi, Boba Fett, and of course, Luke Skywalker.

Implications - Consumers enjoy seeing pop culture characters re-interpreted because it reinvigorates consumer interest in the source material and offers consumers new content to look forward too. Corporations may similarly reinvigorate interest in their products by giving it new design elements.
Trend Themes
1. Pop Culture Retrofications - The trend of reinterpreting iconic pop culture characters into new realms or universes creates new interest and revenue streams.
2. Character Collectibles - Collecting figurines and other merchandise for retrofied versions of classic pop culture characters creates a new category for businesses to explore.
3. Fan-made Fan Fiction - The creation and sharing of fan-made designs and stories offers an opportunity for engagement and feedback from the fan community.
Industry Implications
1. Toy and Collectibles - The collectible toy market can create a subcategory of retrofied pop culture characters that caters to niche fan communities.
2. Entertainment - Production and release of fan-made works like retrofied characters and stories can lead to more engagement and revenue opportunities for entertainment companies.
3. Retail and Merchandise - Incorporating retrofied designs into existing merchandise or creating new ones, businesses can provide a fresh take on classic characters and generate new revenue.
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