Shepard Fairey already has shirts at his online store, but he's decided to put out some more by launching the Obey x Streetmachine collection.
The Obey x Streetmachine is a joint collaboration that brings a new collection of streetwear and skateboards. As you can see, there are two main designs for this series. One features the hardcore punk band Big Boys' anarchy logo with the phrase "F You, We Skate Where We Want." The second design is Fairey's infamous OBEY Giant logo, which features a close-up stencil of late wrestler André the Giant. Both items are available in two colors.
The Obey x Streetmachine was created to celebrate Fairey's upcoming show at V1 Gallery and "his gift to the city of beautifying numerous urban wallscapes in Copenhagen," according to CultureShoq.
What Makes This Trend Stand Out
- Streetwear Collaboration
- Opportunity for brands to collaborate and create unique streetwear collections.
- Skateboard Fashion
- Growing trend of incorporating skate culture into fashion designs.
- Art-inspired Apparel
- Demand for clothing featuring iconic street art designs.
Sectors Adopting This
- Fashion
- Fashion brands can explore collaborations with street artists to create limited-edition collections.
- Skateboarding
- Skateboard companies can leverage street art collaborations to create unique skateboard designs.
- Art and Design
- Artists and designers can explore opportunities to license their artwork for use in streetwear and skateboarding products.
