These Snoop Dogg Cookies, made by Natasha and featured on the Cake Perry blog, portray the thugged-out rapper in a very charming and endearing perspective. Each of these Snoop Dogg Cookies has been made to look like a cute, girly lollipop, featuring the rapper's face in the middle surrounded by hundred of pretty, pink and yellow sprinkles. The detailing of Snoop's face is truly astonishing and easily recognizable.
Each of the Snoop Dogg Cookies also features a candy-coated heart with different expressions, such as "Let's Kiss," "Love" and "My Hero." The Snoop Dogg Cookies are both adorable and highly ironic.
Implications - A simple way for businesses to appeal to a wide audience is through the use of irony or juxtaposition. In doing, so consumers will be easily amused and entertained by products with these qualities. Consumers are much more likely to invest in a product with which they feel a sense of familiarity or ease.
What's Driving This Trend
- Pop Culture Confections
- Unique and playful food items that incorporate recognizable pop culture icons to attract a younger demographic.
- Candy-coated Personalization
- Brands can add a personalized touch to their products by incorporating candy coatings and sprinkles with customized messages or designs.
- Irony as Humor
- Irony is an increasingly popular tool to engage consumers through humor and unexpected pairings in products.
Who This Affects Most
- Bakery
- Bakeries can add a playful twist to their products by incorporating popular culture icons and playful customization options.
- Confectionery
- Confectionery companies can create unique and playful products that incorporate recognizable pop culture icons and personalized candy coatings.
- Marketing and Advertising
- Marketers can utilize irony and unexpected pairings to engage consumers in a lighthearted manner and build brand recognition.
