If you are sick of hearing the same old music (classical, synth or indie rock bands) in car commercials, then you are definitely going to want to check out the BMW Check My Machine video. BMW's latest ad for their 1 Series features music made entirely by car.
The video takes place at a BMW plant in Regensburg, Germany, and features cameo vocals by the machines working at the plant. The music culled from the car itself was created by Munich artists Jonas Imbery and Mirko Borsche. All of the music in the video can actually be heard in the BMW 1 Series. Sounds that even a BMW neophyte can pick up include the vocals from the navigation system, the clicking of the seat belt and the hydraulic lift of the car's hatch. Even if you aren't a BMW fanatic, I still recommend checking out this video as it is refreshingly creative and original.
What Makes This Trend Stand Out
- Car-crafted Music
- Opportunity for car manufacturers to incorporate unique car-generated music in advertisements, creating a fresh and innovative approach to marketing.
- Industrial Creativity
- Artists and musicians exploring the potential of industrial sounds to create unique, unconventional music compositions, leading to new genres and styles.
- Innovative Branding
- Brands using unconventional methods like car-crafted music videos to differentiate themselves from competitors, attracting attention and creating a memorable brand image.
Sectors Adopting This
- Automotive
- The automotive industry can leverage car-generated music to enhance brand identity and revolutionize car commercials, creating a new user experience for consumers.
- Music
- Musicians and artists have an opportunity to explore the potential of industrial sounds as a unique source for music production, pushing the boundaries of traditional music creation.
- Advertising
- Ad agencies and marketers can embrace innovative branding techniques like car-crafted music videos to captivate audiences and create memorable campaigns for their clients.
