Cosmetic and beauty photo shoots frequently focus on the young, but Beauty and Wisdom by Robbie Kaye defies that notion. The photo series focuses on seniors who are 70 and above as they go about their weekly ritual of visiting the beauty shop. Kaye highlights the women's personalities in each shot using close-up portraits and candids.
Robbie Kaye, writing about this often-overlooked generation of women at Lens Culture, noted, "Ironically, these are the women who opened doors for future generations of women to walk through, yet they are now part of an invisible generation."
Beauty and Wisdom by Robbie Kaye is a photographic journey of stylish boomers and seniors at beauty parlors in cities like Memphis, Santa Fe, Houston and Los Angeles.
What's Driving This Trend
- Senior Beauty Photography
- Opportunity for photographers to capture the beauty and wisdom of older generations through cosmetic and beauty photo shoots.
- Empowering the Elderly
- A shift towards showcasing the personalities and stories of seniors, highlighting the strength and influence of an often-overlooked generation.
- Age-inclusive Beauty Industry
- Growing demand for beauty products and services that cater to older adults, creating new market opportunities for the beauty industry.
Who This Affects Most
- Photography
- Photographers can explore new artistic expressions and document the beauty and wisdom of older generations through senior beauty photography.
- Personal Care Services
- Beauty parlors and salons can adapt their services to cater to the unique needs and desires of seniors, providing an inclusive and empowering beauty experience.
- Cosmetics and Skincare
- Cosmetic brands can develop products specifically designed for older adults, addressing their specific concerns and embracing the growing age-inclusive beauty market.
