The Massimo Dutti June 2011 lookbook is the latest in what's shaping up to be an almost-monthly installment of season-specific fashion. Last month's lookbook featured color-blocked women's styles, but this month is all about menswear.
The pieces featured in the June 2011 edition of the lookbook stick to a classic palette of neutral tones and a smattering of familiar patterns like gingham. Model Ryan Kennedy epitomizes this laid-back yet well-manicured look, posing on a set with dilapidated props and a fierce leather satchel for photographer Gemma Edo's lens.
Karim Belghiran was in charge of the grooming for the Massimo Dutti June 2011 lookbook, giving Kenney slightly tousled hair and a clean-shaven face. I love this look on men for summer and hope it catches on.
What Makes This Trend Stand Out
- Color-blocked Menswear
- Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing processes for color-blocking techniques in menswear.
- Classic Palette
- Disruptive innovation opportunity: Introduce new materials and technologies to create classic neutral tones in menswear that are more durable and easy to maintain.
- Gingham Patterns
- Disruptive innovation opportunity: Incorporate gingham patterns into menswear using innovative materials and techniques for a modern and versatile twist.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Create a platform for online customization of color-blocked menswear, allowing customers to design their own unique garments.
- Textile
- Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics that can achieve classic neutral tones without the use of harmful chemicals.
- Accessories
- Disruptive innovation opportunity: Design innovative and functional leather satchels for men that combine traditional craftsmanship with modern features and materials.
