The IFC channel has a new documentary show called Rhett & Link: Commercial Kings.
The show follows YouTube duo Rhett and Link as they travel to make local advertisements. A recent commercial of theirs was for Margaret and her Holiday Hotel for Cats, a business located in Los Angeles. The commercial starts off asking for viewers to bring their cats to the screen. Then, Margaret proceeds to communicate via meowing. She also translates what the cats are thinking, such as "If you like to climb on things and get high, this is the place."
Rhett & Link: Commercial Kings have produced some of the more hilarious commercials I have seen in a while. The ability to make a memorable commercial is hard, especially for local businesses, but thanks to the duo, I'm sure that Margaret has plenty of cats visiting her hotel.
What's Driving This Trend
- Local Advertising
- Opportunity for local businesses to create memorable and attention-grabbing commercials with the help of creative professionals like Rhett & Link.
- Cat-focused Businesses
- Increasing demand for unique and entertaining marketing strategies in cat-related industries, such as hotels for cats.
- Influencer Marketing
- Collaborating with popular YouTube influencers like Rhett & Link to create engaging and shareable content for businesses.
Who This Affects Most
- Hospitality
- Hotels and accommodations for animals can utilize creative and humorous advertising to attract more customers and stand out in the market.
- Marketing and Advertising
- Agencies and professionals in the marketing industry can leverage the power of influencer marketing and creative storytelling to help local businesses boost their brand awareness.
- Digital Media
- The rise of online platforms like YouTube and social media channels provides a new avenue for businesses to reach their target audience through entertaining and engaging content.
