What might someone do upon driving past a hilarious billboard ad like these Papaya King May 2011 ads? Well, many people might stop, laugh and then go get a burger -- at least that's what Papaya King is hoping.
By creating cheeky billboard ads with text such as "lunch for less than the price of one edible panty across the street," or "hot dogs plumper than a Real Housewive's lips" -- these ads really do capture pedestrian's attention. These four billboards created by advertising agency Mistress, USA totally live up to the iconic nature of Papaya King's New York City heritage.
These Papaya King May 2011 ads are attempting to reference characteristics of Los Angeles -- like "The Real Housewives" -- in order to ensure their hot dog chain makes a successful transition from NYC to LA.
Key Themes Behind This Trend
- Humorous Advertising
- Creative and humorous billboards capture audiences and leave a memorable impression on potential customers.
- Location-specific Marketing
- Referencing local culture and trends in branding allows companies to appeal to new markets and attract diverse customers.
- Iconic Branding
- Maintaining iconic branding can help companies maintain a strong connection with their loyal customer base while expanding into new markets.
Where This Applies
- Fast Food
- Fast food companies can use humorous and location-specific advertising to stand out in a crowded market and attract new customers.
- Advertising
- Advertising agencies have an opportunity to create bold and memorable marketing campaigns for clients by utilizing humor and location-specific references.
- Branding
- Branding companies can assist businesses in maintaining a consistent and iconic brand image while expanding into new markets through location-specific branding.
