I posted about New York Knick Stephon Marbury partnering with Steve & Barry's to make an affordable sportswear line (think sneakers under $15). Now Venus Williams has brought her fashion sense and celebrity to the budget effort. Steve & Barry's has also added launched signature shoes/fashion lines by Chicago Bulls center Ben Wallace, PGA golfer Bubba Watson and Actresses Sarah Jessica Parker and Amanda Bynes.
Implications - The featured video shows Venus Williams promoting her line and doing a press conference in a Steve & Barry's store. Her line is made up of 120 items that include sneakers, t-shirts, gym bags and jewelry. Venus Williams is very excited about her new products and feels that her line is very budget-friendly.
What's Driving This Trend
- Affordable Celebrity Fashion
- Creating affordable fashion lines with celebrity endorsements presents disruptive innovation opportunities in the fashion industry.
- Budget-friendly Sportswear
- Developing budget-friendly sportswear lines offers disruptive innovation opportunities for retailers and brands.
- Celebrity-backed Retail Partnerships
- Exploring partnerships between retailers and celebrities can lead to disruptive innovation opportunities in the retail industry.
Who This Affects Most
- Fashion
- The fashion industry can benefit from disruptive innovations in the form of affordable celebrity fashion lines.
- Sportswear
- The sportswear industry has potential for disruptive innovations by offering budget-friendly options to consumers.
- Retail
- Retailers can capitalize on disruptive innovations by forming partnerships with celebrities to create affordable fashion lines.
