Lingerie ads usually opt for cleavage-covered models, but not the Harvey Nichols Lingerie with Lycra Mesh print ads. These ads do the complete opposite of many lingerie ads by using waif-thin models and dramatic photoshopping.
The Harvey Nichols Lingerie with Lycra Mesh prints fit in with a general theme for the upscale department store's ads; their lingerie ads tend to be on the creepier side of advertising. By using manequin-like models and some undeniable photoshopping, the Miami Ad School of Europe creates head-turning ads for Harvey Nichols.
The Harvey Nichols Lingerie with Lycra Mesh print ads are promoting the company's use of lycra mesh in their lingerie, which can be an exceptionally stretchable fabric. The photoshopping techniques used to create eerily long limbs on the models therefore effectively mimics the stretchy nature of their lycra mesh lingerie.
What's Driving This Trend
- Stretchy Lingerie
- There is an opportunity to innovate by creating new fabrics that can be stretched to mimic the human body shape and produce ads that appeal to the customer's emotions.
- Body-positive Ads
- There is an opportunity to innovate by creating ads that embrace all body types and encourage women to feel confident in their own skin.
- Realistic Models
- There is an opportunity to innovate by featuring models with realistic body types and shapes, and to create ads that are closer to reality.
Who This Affects Most
- Fashion and Apparel
- This industry can innovate in terms of materials used in lingerie and in the way ads portray women in lingerie.
- Advertising and Marketing
- This industry can innovate by finding creative ways to promote lingerie products in a way that celebrates women's bodies and promotes body positivity.
- Photography and Graphic Design
- This industry can innovate by finding ways to create ads that are visually appealing without resorting to unrealistic and creepy photoshopped images.
