See beyond the disability and “see the person.” The SCOPE 'See the Person' campaign from Leo Burnett Melbourne and SCOPE, a non-profit organization that helps persons with disabilities, encourages people to appreciate the talent and abilities of those who are handicapped.
Rudely Interrupted is a rock band, in which five of the six members live with disabilities. The band was chosen to represent SCOPE in this campaign, with SCOPE promoting Rudely Interrupted’s album and helping create a music video for their single “Close My Eyes.”
The music video was well-received and the "Close My Eyes" single was also picked up by every major music channel in Australia. With all proceeds from the music singles sold for SCOPE 'See the Person' campaign going to SCOPE, Rudely Interrupted's song contributed to a bigger cause and encouraged fans both old and new to "see the person."
Why This Trend Is Growing
- Inclusive Marketing
- Creating marketing campaigns that celebrate and showcase the talents of individuals with disabilities can tap into a growing demand for inclusive representation.
- Music for Social Causes
- Using music as a platform to raise awareness and funds for social causes can engage audiences and drive meaningful impact.
- Empowering Disabled Musicians
- Supporting and promoting disabled musicians can create opportunities for them to showcase their talents and challenge societal perceptions.
Industries Being Reshaped
- Nonprofit
- Nonprofit organizations dedicated to helping individuals with disabilities can collaborate with musicians and use music as a tool for advocacy and fundraising.
- Music
- The music industry can explore partnerships with disabled musicians and leverage their unique perspectives to create inclusive and impactful content.
- Marketing and Advertising
- Marketing and advertising agencies can champion inclusive representation by creating campaigns that highlight the talents and abilities of individuals with disabilities.
