Frito-Lay, the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with Doritos Taco a few years later in 1967.
The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.
When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.
What Makes This Trend Stand Out
- Retro Chip Branding
- Opportunity for brands to tap into nostalgia and produce retro-style packaging for products
- Reviving Classic Flavors
- Reintroducing discontinued flavors from the past to cater to nostalgic consumers
- Permanence of Nostalgic Flavors
- Keeping popular flavors from the past as a permanent part of product line-ups
Sectors Adopting This
- Snack Food
- Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors
- Food Packaging
- Opportunity for companies in the food packaging industry to design retro-style packaging for products
- Consumer Goods
- Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past
