I find the Alphorria Fall 2011 ad campaign interesting because of its contrast between nature and haute couture. These typically opposing concepts work quite well in that they create a rather epic, adventurous and stylish look that is hard to ignore.
Photographed by Jorge Figueiredo, the Alphorria Fall 2011 ad campaign is shot entirely in black and white, again underlying the fact that this is a high-fashion shoot. The ads star the stunning Iris Strubegger, who strikes strong and statuesque poses amid her scenic backdrops.
From mountains to treetops and hedges, the Alphorria Fall 2011 ad campaign is filled with beautiful natural surroundings. Considering that these ads will start to appear in summer, they're appropriate vistas to see.
Key Themes Behind This Trend
- Nature-inspired Fashion Campaigns
- Exploring the combination of nature and haute couture in fashion advertisement and marketing.
- Black-and-white Fashion Advertising
- Highlighting the beauty and elegance of high-fashion through black-and-white photography.
- Stunning Scenery in Fashion Marketing
- Utilizing beautiful natural environments in high-fashion advertising campaigns to create an epic, stylish, and adventurous look.
Where This Applies
- Fashion Advertising
- Exploring opportunities to elevate fashion advertising campaigns by combining elements of nature and high-fashion.
- Photography
- Incorporating new techniques and themes to fashion photography such as black-and-white photography and utilizing natural surroundings.
- Travel and Tourism
- Partnering with high-fashion brands to draw attention to natural wonders and scenic destinations, creating new opportunities for travel and tourism industry.
