Cozy Knitted Couture

LINE Knitwear Reveals Its Comfy & Stylish Fall 2011 Collection

Models donning knitted headwear and draping, belted sweaters tore down the runway at the LINE Knitwear show at Toronto's LG Fashion Week. While the regular toned-down fall palettes were in play, there were still several subtle colors that shone through this high fashion line of knits.

Empire of the Sun's song 'Walking on a Dream' gave the bundled models a rhythm-pumping beat to show off the collection in and the crowd was feeling it. LINE Knitwear made its debut appearance at New York Fashion Week last season and they're definitely getting noticed in the fashion world as several celebrities have been seen sporting looks from their past collections (from Ashley Olsen to Sandra Bullock).

This design duo has certainly turned comformable knitwear into a cutting edge fashion staple.

Image credits:
George Pimentel

Comfy-knit Fashion
The trend for knitted apparel in high-end fashion is gaining momentum, providing opportunity for innovative approaches to the design and production of knitted fashion.
Colorful Fall Palette
The emergence of subtle colors in high fashion knitwear forecasting a brighter fall palette creates opportunities for designers to experiment with non-traditional, seasonal color schemes and fabric production.
Celebrity Fashion Endorsements
Celebrity endorsement of high-end knitwear provides an opportunity for innovative designers to target a wider audience and increase adoption rates in the general market.

Who This Affects Most

Fashion
High-end fashion designers can capitalize on the growing trend of knitwear, experimenting with new textures, colors, and silhouettes in this sector, resulting in new and innovative collections.
Textiles
Textile manufacturers have an opportunity to contribute to the growth of high-end knitwear by introducing new, high-quality fabrics that lend themselves well to the properties of knitted fashion.
Marketing
Knitwear fashion brands have an opportunity to promote their products to a more extensive audience by continuing to leverage celebrity endorsements to increase market share and demand for these products.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 45%
Freshness 8%

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