The O2 Thinking of You commercial that features the character Hemingway the squirrel makes absolutely no sense, but is completely hilarious and instantly addicting. O2 describes themselves as "a leading provider of mobile and broadband services to consumers and businesses in the UK." The business creates commercials that are intended to go viral on YouTube and attract consumers that like to laugh and have a sense of humor.
The featured O2 Thinking of You commercial has nothing to do with phones, but shows the adventures of a singing squirrel. The absurdity of the video is what makes it so funny and the song is undeniably catchy. After watching the advert, I'm sure that you will have the "yoyoyo's" stuck in your head too!
What's Driving This Trend
- Viral Commercials
- The trend of creating commercials that are intended to go viral on YouTube presents disruptive innovation opportunities to attract consumers with a sense of humor.
- Absurd Advertisements
- The trend of using absurdity in advertisements, like the O2 Thinking of You commercial featuring a singing squirrel, presents disruptive innovation opportunities to captivate and entertain viewers.
- Catchy Jingles
- The trend of using catchy jingles in commercials, as seen in the O2 Thinking of You commercial, presents disruptive innovation opportunities to create memorable experiences and enhance brand recall.
Who This Affects Most
- Telecommunications
- The telecommunications industry can leverage viral commercials to attract consumers with a sense of humor and differentiate their brand from competitors.
- Advertising & Marketing
- The advertising and marketing industry can explore the use of absurdity in advertisements to captivate and engage audiences, creating memorable experiences for brands.
- Music & Entertainment
- The music and entertainment industry can leverage the trend of using catchy jingles in commercials to create memorable experiences, drive brand recognition, and potentially launch new artists or songs.
