Jérôme Masi and Gaëtan Boutet have directed a short, but interesting, video called 'Be Coke' for -- well -- Coke of course.
'Be Coke' is an animated feature that's both whimsical and playful. The short starts off with a gorilla on a three-tier platform holding up a sign that says "Be Strong." Two more transformations occur showing fun-filled amusement park-like displays, each with individual messages -- one says "Be Brave" and the other "Be Cool." Those who are familiar with Coke's commercials will recognize the eyeball character known for chastising the tongue in the drink brand's ads.
Jérôme Masi & Gaëtan Boutet created 'Be Coke' for the Coca-Cola 3D motion design contest. It's a wonderfully executed ad that will probably hit TVs soon.
Why This Trend Is Growing
- Animated Soft Drink Ads
- Disruptive innovation opportunity: Explore the use of animation in soft drink advertising to create whimsical and playful campaigns.
Industries Being Reshaped
- Beverage
- Disruptive innovation opportunity: Incorporate animated elements in beverage advertising to create unique and engaging brand experiences.
- Entertainment
- Disruptive innovation opportunity: Combine animation techniques with advertising to create visually captivating and memorable campaigns.
- Advertising
- Disruptive innovation opportunity: Embrace animation as a creative tool in advertising to grab attention and differentiate from competitors.
