R7.com Underscore Campaign Encourages E-mail Simplicity
Amelia Roblin — March 12, 2011 — Pop Culture
References: r7 & adsoftheworld
I'd never thought of a low dash inconveniencing my life in such a ridiculous way, but the R7.com Underscore campaign truly offers a clever take. The website is offering email addresses with thousands of available logins, so if you're lucky, you won't needs to tack your birthday and month or an underscore onto your online identity.
Bringing a simple computer character into the real world, the Babel advertising agency of São Paulo, Brazil depicts two amusing situations where one would not like to have a low line attached to, say, his foot. Causing unintentional footsies under the table, or giving away a lover's hiding place under the bed, the witty R7.com Underscore campaign makes Internet users think twice about the silliness of such an otherwise redundant bit of text.
Bringing a simple computer character into the real world, the Babel advertising agency of São Paulo, Brazil depicts two amusing situations where one would not like to have a low line attached to, say, his foot. Causing unintentional footsies under the table, or giving away a lover's hiding place under the bed, the witty R7.com Underscore campaign makes Internet users think twice about the silliness of such an otherwise redundant bit of text.
Trend Themes
1. Email Simplification - The R7.com Underscore campaign highlights the need for simplifying email addresses, offering disruptive innovation opportunities in streamlining the email login process.
2. Creative Advertising - The Babel advertising agency's use of humor and visual metaphors in the R7.com Underscore campaign showcases opportunities for disruptive innovation in creating engaging and memorable advertising campaigns.
3. Online Identity Management - The R7.com Underscore campaign prompts reflection on the importance of managing online identities, presenting opportunities for disruptive innovation in identity verification and authentication systems.
Industry Implications
1. Digital Marketing - The R7.com Underscore campaign highlights opportunities for disruptive innovation in digital marketing by leveraging creative advertising techniques to capture audience attention and drive brand awareness.
2. Email Services - The need for simplified email addresses presented in the R7.com Underscore campaign creates opportunities for disruptive innovation in email service providers, offering user-friendly and customizable email login options.
3. Cybersecurity - The R7.com Underscore campaign's emphasis on online identity management underscores the need for disruptive innovation in cybersecurity solutions, particularly in identity verification and protection against identity theft.
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