A very fitting title has been given to The Pattern by Yuan Gui Mei, and my only correction would be to render it plural. Offering up an array of elaborate and flamboyant fabrics, this Vogue China editorial reminds its readers not to fear more ornate fashions.
Styling by Ling Wu has infused these spreads with everything from chili red sequins and bold geometric motifs, to soft stripes and flourishing floral textiles. Fei Fei Sun stands next to a suited male model, completely outdoing him with her looks completely flushed with color.
The Pattern by Yuan Gui Mei does more than explore the garden of garment possibilities, and continues on to turn ornamentation out of accessories. Scarves, sashes, jewelry, bags and shoes even begin to burgeon with biological life, bringing flowery fashion to all aspects of the wardrobe.
What's Driving This Trend
- Ornate Fashion
- There is an opportunity for designers to create more elaborate and flamboyant fabrics.
- Floral Accessories
- There is an opportunity for accessory designers to turn ornamentation out of accessories such as scarves, sashes, jewelry, bags and shoes to bring flowery fashion to all aspects of the wardrobe.
- Bold Geometric Mofifs
- There is an opportunity for designers to experiment with bold geometric motifs in garments.
Who This Affects Most
- Fashion and Textile
- There is an opportunity for fashion and textile companies to create more ornate and flamboyant fabrics and bold geometric motifs.
- Accessory Design
- There is an opportunity for accessory designers to create flowery accessories such as scarves, sashes, jewelry, bags and shoes.
- Fashion Photography
- There is an opportunity for fashion photographer to capture elaborate and flamboyant fabrics with bold geometric motifs in a way that is visually compelling.
